The Art and Science of Storytelling (VIDEO)

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As communications professionals, storytelling is what we do. We do it because it is one of the best ways to evoke an emotional connection to an abstract issue – to put a human face on the messages we convey. However, it’s how the story is framed that matters. Studies in neuroscience and psychology show that while stories can evoke a quick emotional response, carefully framed narratives that appeal to reason are also needed to inspire action. To help people understand this new research and learn more about how to use it in their communications practice we recently held a webinar, The Art and Science of Storytelling.


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Content Partner: Communications Network


Content Partner Website

http://www.comnetwork.org


Publication/Event Date:

2012


Is your resource available to the public or only your members?:

Public


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