Why Bad Video Happens to Good Causes

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Video is everywhere. Collectively, we upload 48 hours of video to YouTube every minute. Nonprofits and foundations upload hours of video to their websites, Twitter accounts and Facebook pages. It seems like every good cause in the world is either using video or panicking because they haven’t started yet and feel like they’re falling behind.

But simply posting video on your site doesn’t guarantee anyone will watch it.

This webinar presents 10 critical elements of video production that you can begin applying to your organization’s video today. It all comes down to re-thinking your approach to video, the audience who will watch it, and how you can produce video that actually gets watched.

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