Beyond the NPR Crowd: How Evaluation Influenced Grantmaking at the California Council for the Humanities

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  • This article describes an initiative designed to engage a broad cross section of Californians in the humanities. Initial findings from book reading groups were that participants were predominantly white, middle-aged women.
  • Changing the type of programming to include poetry slams, photography, digital media, and writing programs broadened participation of various ages and ethnic groups.
  • The location of the program also made a difference, with schools and community-based organizations drawing more diverse audiences than libraries.

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Equitable Evaluation

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