Come On In, The Water’s Fine: An Exploration of Web 2.0 Technology and Its Emerging Impact on Foundation Communications

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Foundations that have adopted new and still emerging forms of digital communications—interactive Web sites, blogs, wikis, and social networking applications—are finding that they offer “opportunities for focused convenings and conversations, lend themselves to interactions with and among grantees, and are an effective story-telling medium.”

Acknowledging that adoption of new media tools will require some cultural and operational shifts in foundations, the report urges foundations to:

  • Build up the individual “human capital” of their staffs and provide them the competencies they need to operate in the new digital world.
  • Make internal institutional reforms to reward creativity and innovation in using these new media internally and among grantees.
  • Build social networks that span sectors and institutions, to engage in ongoing dialogue among private, public, nonprofits and research stakeholders.

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