Data Playbook

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A Measured Approach.

For purpose-driven organizations, data means more than just numbers and graphs — it is about understanding what more you can do to change lives and strengthen communities.

The Data Playbook is designed to help you make sense of the data you already have and to build upon it. In it, you will learn about what data you need; how best to collect it; how to analyze it to meet your needs; how to present it; and how to use it to inform your work and tell your story. Whether you are looking for guidance on how to build a post-program survey, initiate conversations about metrics at staff meetings, make charts in your reports more compelling or hire a data expert, this resource has something to offer.

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Rella Kaplowitz



Strategic Philanthropy
Strategy and Evaluation

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