The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change: Book Review

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The Dragonfly Effect identifies a four-step process symbolized by the wings of the dragonfly. The metaphor does a good job of describing how these four major areas must work in tandem to give the lift needed to reach one’s goals:

  • Focus—Identify a concrete goal. What is it that you want to achieve?
  • Grab Attention—Develop a message that attracts an audience and makes them pay attention.
  • Engage—Go beyond advertising and develop a personal connection. Make your audience care enough to incite them to take action.
  • Take Action—Give your audience the tools and resources they need to take action. Be willing to tweak your strategy to encourage more of your audience to transition from consumers of your content to team members.

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