Enrolling the Eligible: Lessons for Funders

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  • Many social programs have a gap between the number of individuals eligible for services and the number enrolled.
  • The Robert Wood Johnson Foundation implemented Covering Kids & Families to increase enrollment in Medicaid and the State Children’s Health Insurance Program.
  • Grantees sought to increase enrollment by raising awareness among low-income families, simplifying the application process, and coordinating among programs.
  • Funders are encouraged to consider the lifecycle of programs and organizations, the skills in coalition-building and working with public officials that are needed, and the need to fit political strategies with the local culture.

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