Evaluating the Impact of Social Media at the Robert Wood Johnson Foundation

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RWJF developed a logic model, that outlines how we believe our social media activities will produce programmatic improvement and greater impact. The model was designed and developed with the help of Victoria Dougherty, of Victoria Dougherty Consulting, who based the model on information collected through document review and interviews with RWJF communications staff, research and evaluation program officers, and other program staff at RWJF who were early adopters of social media in the workplace.

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Content Partner: Robert Wood Johnson Foundation

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Organization Learning and Evaluation 
Strategy and Evaluation

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