The next generations of major philanthropists, who fit into “Gen X” (born 1964-1980) or “Gen Y/Millennial” (born 1981-2000) generational cohorts, will wield more philanthropic power than any previous generation. With an unprecedented amount of wealth, these donors hold the future of philanthropy in their hands, yet, until now, there has been little previous research on the powerful but very private group of young people who stand to become the major donors of the future
Conducted in 2012, this report is based on first-of-its kind data, listening to members of the next generations of major donors, ages 21 to 40, in their own voices. A national online survey (310 total responses) and in-depth interviews (30 total) have revealed four key findings, outlined in the key findings area of this website.
What we have found should help us all be less afraid as this generation takes the reins. They take their roles as major donors seriously. And as they grow into these roles, they are also eager to be taken seriously.
This first-of-its-kind research examines the next generation of major donors and studies this crucial group directly, rather than summarizing what others think about them. Please join us for this discussion: #NextGenDonors, www.NextGenDonors.org.
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Content Partner: Dorothy A. Johnson Center for Philanthropy
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