Strategies for Impacting Change in Communities of Color

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  • Historically, organized philanthropy has given scant attention to giving among communities of color; however, as the population changes it is becoming more important to learn about and promote giving in these communities.
  • The W. K. Kellogg Foundation supported the Cultures of Giving (COG) initiative over a five-year period to understand, develop, and support philanthropic giving within and among communities of color.
  • COG began with two major principles of action – advancing strategies, approaches, and tactics of community philanthropy and connecting leaders of color in a community of practice such that they might learn, share, and collaborate with each other.
  • Based on learning from evaluations, as the initiative progressed the theory of change was modified and new program components added.
  • Grantees were able to significantly increase the amount of funds raised.
  • Results suggest that leadership development is an important strategy and that a community of practice around giving in communities of color was created, suggesting the potential for long-term impact.

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