0

Expert Q & A: What can someone working at a corporation in an area unrelated to corporate philanthropy do to orient himself or herself when joining the corporate citizenship team?

By: Ann Cramer, director, Americas, IBM Corporate Citizenship and Corporate Affairs 1.   Get a basic orientation of your own corporate culture, values, and direction – corporate philanthropy and citizenship today is a lot different than employee engagement (volunteerism) with “tee shirts and balloons,” or even community relations and contributions.  Use local corporate donor groups as well as the Council on Foundations and United Philanthropy Forum affiliates to learn with and from colleagues. 2.  Read some of the really key/basic works.  For example: Rosabeth Moss Kanter”s “From Spare Change to Real Change;” The work of Michael Porter, Mark Kramer, John Kania on  foundation strategy, collective impact, shared value; Read more





0

Corporate Giving Gets Smarter: ConAgra Foods Foundation Fights Childhood Hunger

This article discusses how a better “map” can develop strategic focus and alignment, increasing the potential for results. Program development and evaluation are best done hand in hand. In complex systems, co-construction has huge yield. It promotes accuracy, comprehensiveness, and utility. Grantmakers can provide more than funding; they can identify and use new tools, processes, and resources with multiple stakeholders for effectiveness. Alignment and integration are powerful principles inside and outside organizations as well as across sectors in pursuit of social change.