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Expert Q & A: What can someone working at a corporation in an area unrelated to corporate philanthropy do to orient himself or herself when joining the corporate citizenship team?

By: Ann Cramer, director, Americas, IBM Corporate Citizenship and Corporate Affairs 1.   Get a basic orientation of your own corporate culture, values, and direction – corporate philanthropy and citizenship today is a lot different than employee engagement (volunteerism) with “tee shirts and balloons,” or even community relations and contributions.  Use local corporate donor groups as well as the Council on Foundations and United Philanthropy Forum affiliates to learn with and from colleagues. 2.  Read some of the really key/basic works.  For example: Rosabeth Moss Kanter”s “From Spare Change to Real Change;” The work of Michael Porter, Mark Kramer, John Kania on  foundation strategy, collective impact, shared value; Read more





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Corporate Giving Gets Smarter: ConAgra Foods Foundation Fights Childhood Hunger

This article captures the work from the ConAgra Foods Foundation and grantee perspective. It describes emerging dynamics in corporate social responsibility that influence corporate giving and articulate relevant lessons for organizational performance. Ultimately, consumer awareness and community action across the country are key to progress on the issue of childhood hunger in America. Along the way, savvy corporate funders and their colleagues will get farther faster on complex social issues with the use of potent tools and processes.