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Corporate Giving Gets Smarter: ConAgra Foods Foundation Fights Childhood Hunger

This article captures the work from the ConAgra Foods Foundation and grantee perspective. It describes emerging dynamics in corporate social responsibility that influence corporate giving and articulate relevant lessons for organizational performance. Ultimately, consumer awareness and community action across the country are key to progress on the issue of childhood hunger in America. Along the way, savvy corporate funders and their colleagues will get farther faster on complex social issues with the use of potent tools and processes.