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A Practical Guide to Integrated Communications: A Workbook for Nonprofits

Between more traditional channels of communications like direct mail, email, and newsletters and all the new channels you’ve adopted, like social media, multimedia, and blogs, there’s a lot to think about when it comes to your organization’s messaging. How do you create and maintain a consistent voice across so many channels? How do you coordinate your various communications to work in tandem rather than competing, engaging constituents and inspiring them to take action rather than confusing, overwhelming, or annoying them? Channels cannot thrive in a vacuum. Your constituents will think of them all as one voice—your nonprofit’s—and so should you. Read more





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Why Bad Video Happens to Good Causes

Video is everywhere. Collectively, we upload 48 hours of video to YouTube every minute. Nonprofits and foundations upload hours of video to their websites, Twitter accounts and Facebook pages. It seems like every good cause in the world is either using video or panicking because they haven’t started yet and feel like they’re falling behind. But simply posting video on your site doesn’t guarantee anyone will watch it. This webinar presents 10 critical elements of video production that you can begin applying to your organization’s video today. It all comes down to re-thinking your approach to video, the audience who Read more





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The Art and Science of Storytelling (VIDEO)

As communications professionals, storytelling is what we do. We do it because it is one of the best ways to evoke an emotional connection to an abstract issue – to put a human face on the messages we convey. However, it’s how the story is framed that matters. Studies in neuroscience and psychology show that while stories can evoke a quick emotional response, carefully framed narratives that appeal to reason are also needed to inspire action. To help people understand this new research and learn more about how to use it in their communications practice we recently held a webinar, Read more





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State of the Practice 2011: Survey Finds Use of Digital Communications on Rise In Foundations

Communications professionals at America’s grantmaking foundations are responding to the digital age, according to a new survey from the Communications Network. This survey of 155 foundation communicators shows U.S. foundations are making use of all forms digital communications, especially social media, a top priority. The survey results suggest the growth of social media and other emerging digital technologies is changing the way foundations communicate with target audiences.





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How to Spruce Up Your Online Publications

Not long ago, foundations routinely produced print documents meant to be held and read. Now, with more and more organizations shifting to online publishing, the resulting “publications” are beheld and experienced in different ways than their former print counterparts. As we recently explored in a Communications Network webinar, online publishing is also moving far beyond simply uploading a pdf version of a print document. Instead, the ability to add video, link to other information sources and even invite users to read and post comments, provide opportunities to create online publications that contain content that is both informative and engaging. This Read more





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Evaluating the Impact of Social Media at the Robert Wood Johnson Foundation

RWJF developed a logic model, that outlines how we believe our social media activities will produce programmatic improvement and greater impact. The model was designed and developed with the help of Victoria Dougherty, of Victoria Dougherty Consulting, who based the model on information collected through document review and interviews with RWJF communications staff, research and evaluation program officers, and other program staff at RWJF who were early adopters of social media in the workplace.





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The Consumers Guide to Content Management Systems for Nonprofits

A web presence is critical for almost every nonprofit, but creating websites can be daunting. It can take a lot of time, money and technical expertise, all of which are often in short supply. And even if you have a website up and running, that doesn’t mean your work is done—you still need to keep up with maintenance, updates, and desirable new features. This is where a Content Management System (CMS) can help.





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The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change: Book Review

The Dragonfly Effect identifies a four-step process symbolized by the wings of the dragonfly. The metaphor does a good job of describing how these four major areas must work in tandem to give the lift needed to reach one’s goals: Focus—Identify a concrete goal. What is it that you want to achieve? Grab Attention—Develop a message that attracts an audience and makes them pay attention. Engage—Go beyond advertising and develop a personal connection. Make your audience care enough to incite them to take action. Take Action—Give your audience the tools and resources they need to take action. Be willing to Read more