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Leveraging Social Networks in Direct Services: Are Foundations Doing All They Can?

Social networks are critical to physical and mental health, and they shape how people see themselves and their possible futures. Social networks represent an under-leveraged resource in social services’ efforts to alleviate poverty and other social challenges. Foundations may be unintentionally creating barriers to practice that leverages social networks by incentivizing individually-focused, highly specific services delivered in standardized, replicable ways. “Network-oriented” practice can help craft a new way forward that threads the needle between everything-is-different-for-everyone and everything- is-the-same-for-everyone. By focusing funding on efforts that build and support social networks, foundations can deepen and sustain the impact of their funding.