Rethinking the funding equation: Can general operating support become the new normal?

Nonprofit leaders are raising their voices on the issue of operating support. While I stood silent as a professional working at Treehouse, today’s leaders are starting to speak up about the great need for unrestricted funding. Vu Le, a Seattle nonprofit leader, has received national recognition for his humorous, spot-on blog that contains several posts about this issue. Yet with all of this momentum, why does general operating support still account for only a relative fraction of all grantmaking?