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The Social and Economic Impacts of Healthy Food Financing

Launched in July 2011 by a broad coalition of public and private partners led by the California Endowment, the $273 million California FreshWorks program provides loans and grants to grocery stores, farmers’ markets, and other food retailers that offer nutritious, affordable food options in communities where such options are scarce. In order to better understand the California FreshWorks program’s food access, social, and economic impact to date, the California Endowment commissioned the first-ever third-party evaluation of the program. The evaluation also sought to document key challenges and lessons from the development and implementation of FreshWorks.  





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Philanthropy Lessons: The Many Forms of Evaluation

Evaluating impact can involve diverse data points, from tangible measures such as people served and dollars spent to less concrete aspects including lessons learned and challenges faced. Effective philanthropists embrace evaluation, understanding its dynamic and complex nature.