Do you know if your communications are working? Have you ever asked? If the answer to both questions is “no,” you’re not alone.
Few foundation communicators claim they regularly – if at all – formally evaluate their work.
To help, the Communications Network has published Are We There Yet? A Communications Evaluation Guide. This guide walks users through a nine-step process for creating plans for monitoring and measuring their communications.
In addition to step-by-step planning advice, the guide includes several case studies from the Lumina Foundation for Education, The Wallace Foundation and others where the data from evaluation efforts helps communicators achieve their goals and direct limited resources wisely.
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