Building on the research and analysis presented in our book, Generation Impact: How Next Gen Donors Are Revolutionizing Giving (Wiley, 2017), this guide offers specific ideas and implications for working closely with your next gen. It provides best practices and highly practical takeaways for engaging and supporting next gen donors as they figure out their philanthropic roles and prepare to launch their own giving efforts. We’ll summarize how the next gen learn best, and who or what influences the development of their values and interest in—and approaches to—philanthropy. We’ll review our most relevant themes, data, quotes, and findings for families and those who work closely with them, and then build on that with exclusive new content.
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