Speak Your Peace: A Communications Strategy for Changing Community Culture

“Speak Your Peace: The Civility Project” (SYP) was developed by the Duluth Superior Area Community Foundation and the Millennium Group to improve the civility of public discourse, under the premise that this would strengthen community decision making, expand civic engagement, and increase residents’ interest in elected office. The SYP campaign used a multi-modal approach to promote nine principles (or “tools”) adapted from Forni’s book Choosing Civility (e.g., pay attention, take responsibility, apologize, give constructive criticism).

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Strategic Communications