GENERATION IMPACT: How Next Gen Donors Are Revolutionizing Giving

FavoriteMeet the next generation of big donors—the Gen X and Millennial philanthropists who will be the most significant donors ever and will shape our world in profound ways. Hear them describe their ambitious plans to revolutionize giving so it achieves greater impact. And learn how to help them succeed in a world that needs smart, effective donors now more than ever. As “next gen donors” step into their philanthropic roles, they have not only unprecedented financial resources, but also big ideas for how to wield their financial power. They want to disrupt the traditional world of charitable giving, and they Read more





Engaging Generation Impact: Best Practices for Families

FavoriteBuilding on the research and analysis presented in our book, Generation Impact: How Next Gen Donors Are Revolutionizing Giving (Wiley, 2017), this guide offers specific ideas and implications for working closely with your next gen. It provides best practices and highly practical takeaways for engaging and supporting next gen donors as they figure out their philanthropic roles and prepare to launch their own giving efforts. We’ll summarize how the next gen learn best, and who or what influences the development of their values and interest in—and approaches to—philanthropy. We’ll review our most relevant themes, data, quotes, and findings for families and those Read more





GENERATION IMPACT Discussion Guide

FavoriteUnpack the insights of Generation Impact with others and start putting your learning into action with this free, downloadable Discussion Guide. This 24-page PDF guide features additional commentary from the authors, discussion questions per chapter, and Next Steps exercises. Great for: Book clubs Lunchtime roundtables with staff & professional groups Informal gatherings of donor peers, friends & family Individual reflection and journaling Twitter & Facebook book groups, online discussion boards, and more.





Tips: Engaging Generation Impact as Teens

FavoriteIn the course of researching and writing Generation Impact: How Next Gen Donors Are Revolutionizing Giving, we were struck by how often the donor education and philanthropic identify of those we surveyed and interviewed began forming in their teens. While there are other helpful resources in the field of “youth philanthropy,” the material here is based specifically on what we learned from our research on Gen X and Millennial major donors— those who make up what we call “Generation Impact.” We share insights here into how they watched, learned, and participated in philanthropy as children and teens in ways that Read more





Next Gen Donors Report

FavoriteThis first-of-its-kind research examines the next generation of major donors and studies this crucial group directly, rather than summarizing what others think about them. This project is a partnership of The Frey Chair for Family Philanthropy at the Johnson Center for Philanthropy, and 21/64, a nonprofit consulting practice specializing in next gen and multigenerational strategic philanthropy.