In the course of researching and writing Generation Impact: How Next Gen Donors Are Revolutionizing Giving, we were struck by how often the donor education and philanthropic identify of those we surveyed and interviewed began forming in their teens. While there are other helpful resources in the field of “youth philanthropy,” the material here is based specifically on what we learned from our research on Gen X and Millennial major donors— those who make up what we call “Generation Impact.”
We share insights here into how they watched, learned, and participated in philanthropy as children and teens in ways that shaped—and continue to shape—them as donors. We present nine practical tips intended for anyone seeking to support and engage teen next gen donors, and we include some quotes from our research interviews to illustrate these tips.
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